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A Book Review
From the book jacket:
Every new project (or job, or hobby, or company) starts out exciting and fun, until it hits a low point: really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle.
Maybe you’re in a Dip—a temporary setback that you will overcome if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.
Seth Godin’s goal with this book is to help you determine the Dips from the Cul-de-Sacs. His main point boils down to if you’re not going to be the best in the world at something, then it’s not worth doing. Move on. I tend to think it’s not so much that you actually will be the best in the world, but you have to believe you will be.
It’s a quick read and a little superficial at only 80 pages, but relatively enjoyable nonetheless. Kind of like a sitcom, but with a point.
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